Videos Business Blogging

Brian Klais, VP of Natural Search, Interviewed on Wisconsin Channel 27 News about Google and SEO

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1. The benefit of the internet to your circulation/audience development efforts, and how important it is to your company
2. How to use email to renew or acquire new subscribers
3. E-mail tests - what’s working, what’s not working
4. Search engine marketing - what are you using and how is it working
5. Banner ads - are they working, what have you changed, where do you have them
6. How has can spam effected your subscription efforts? How has it effected your list rental activities? How has it effected your use of outside lists for subscription promotion?
7. Web agents - are they still working?
8. Blogs - are they a source of names? How can we get subscription information onto a blog?
9. Email files - do you have separate files for circulation, web casts, eNL, or a combined database for all? Advantages and disadvantages for each.

Gloria Adams, Pennwell - Moderator
Laura Wilson, NEJM - Panelist
Sean Fulton, GCN Publishing - Panelist
Brian Klais, Netconcepts - Panelist

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“We are grateful to Stephan for planting the seed for one of the most successful Web projects The Carter Center has undertaken to-date.”

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• Revenue has doubled every quarter
• Website drives catalog readers to buy
• Blogging a sales success

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One in five teens between 12 and 17 maintains a blog, according to a US survey, and now corporates are catching on -from telecommunications company Verizon, to analysts Gartner Group, to small Sydney consultancy Step Two Designs. There is a sound business case for blogging. It gives customers, suppliers and staff an inside view of how you think. After all, people buy from people, not some faceless corporate entity.

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